5 Good Reasons you should be business blogging
Tim Bray makes some good points about business and blogging and in particular how blogging has helped Sun.
See the original article here
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It’s helped improve Sun’s image. Three years ago we were seen as a big faceless lawyer-bound monolith; now the world sees that this is in fact an unruly tribe of people, many of them really bright, maniacally focused on the tech and biz of IT.
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Executives love being able to get their message out without having to route it through a journalist’s or analyst’s filtering function.
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We keep hearing anecdotal stories from salespeople about being able to get in front of some prospect, or route around some obstacle, because of something someone read on one of the blogs.
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We listen better. Like Bill Joy said, “Wherever you work, most of the smart people are somewhere else.” If I’m a smart person in Cleveland or Shanghai or Warsaw or Lima and I get a bright idea about something Sun should be doing, or notice with horror that Sun is doing something stupid, there’s no obvious way for an individual to talk to a big California computer company. On the other hand, if I’m reading some Sun blogger who writes about what I care about and I know the first.last@sun.com rule, it’s the work of minutes to fire off an email. I get these all the time and I bet there are a hundred or two a month, in aggregate across the bloggers.
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The morale-boost has been tremendous. Right at the moment, less than 10% of the workforce are actually committed bloggers to the extent of posting once a week or more; but the uplift from knowing that if you have something to say, it’s OK with the company for you to just go and say it to the world, that’s huge. Ask anyone who works here.
So get blogging! I hope I’m not quoting too much of his entry. I will say, I’m not a big fan of JRoller, we looked at it in the early days of BlogMatrix and the code base was rather disorganized and on the hardware we had Roller’s performance was not up to snuff (2+ years ago) I’m sure things have changed since then.