Guy’s Ten Stupid Ways to Hinder Market Adoption

A great list from Guy Kawasaki if your building a website or service.

Worth the read, there is probably something in here for every site to learn from.

I'll just list the headings:

  1. Enforced immediate registration.
  2. The long URL
  3. Windows that don’t generate URLs
  4. The unsearchable web site
  5. Sites without Digg,, and Fark bookmarks
  6. Limiting contact to email
  7. Lack of feeds and email lists
  8. Requirement to re-type email addresses
  9. User names cannot contain the “@” character
  10. Case sensitive user names and passwords
  11. Friction-full commenting
  12. Unreadable confirmation codes
  13. Emails without signatures
  14. Supporting only Windows Internet Explorer

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